Summernet
Whether you're planning to launch a new web site or redefine your existing web site. Here are some things that you should consider. Understanding the life cycle of a website will help you allocate the right resource to the right project. There are basically seven element to the life cycle of a website.

Which are:
  • Define
  • Structure
  • Design
  • Build
  • Measure
  • Marketing
  • Maintain
We can take a closer look at these element to see how all web services fit into this life cycle.


Strategic Web Design Overview

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There are many issues that can unknowingly undermine a web sites ability to become a valuable company asset. These issues can come from many different areas within the process of designing and constructing a web site. This is a strategic web design overivew that looks at how company decisions can affect the results of deploying a strategic web site.

Internal Company Decision
Some issues may come from within the company trying to define the web properties. How much should a company spend on a web property? Who is responsible for the development and maintenance of the web site? Does it fall under marketing, sales, engineering, or IT. IT might make sense because it involves computer technologies but marketing needs to have a say on what is placed on the web site. Sale may be concerned on how the lead are generated. Some companies may be faced with many departments and division that nothing can get done. Some companies may elect this duty as an additional role for someone to take on. This is good to have a single point of contact for web property approvals. This is bad if that person is responsible for the web sites architectural build and designers plan. This person may have been chosen from a majority division knowledge that the web site must attain or because this individuals knowledge of web application and benefits. This may not reflect the overall companies web presents and also if this is not a full time position. It may seem like the decision are valid but in some case may undermine the web site. We believe that a web property manager should be a full time position and that the company should care enough about the performance of the web properties to produce real value and to monitor the site for improvements from both a financial and logistics point of view. When designing web sites with a purpose it is always better to have a web site architects plan of approach. Please continue to read to see how even with a small budget your company can afford the cost of full time benefits from a web property manager.

External Company Decision
Having a web design firm construct the web site is an easy decision. Selecting a qualified web designer or firm can be much more difficult. Web designers come in all shapes and sizes. The industry as a whole has no qualifying standards to define the responsibilities of a web designer. Except for how a service agreement is proposed. Web designers in general come from graphics design backgrounds and have been trained with web design software or have transcended existing similar trades to include web design as an option. An example of this would be a photographer can now publish a photo within a printed format as well as a web page. All existing marketing medias prior to the internet infusion has had to adopt new business models to include the web effect on their services. The web designer or firms background and the backgrounds of the people within the company can give in site as to the capabilities and special traits the design firm has to offer. The internet itself is constantly evolving as new technologies are being introduced and there is no indication that it is going to be settling down anytime soon. It will always be the people and their skill sets that will deliver a performing site. The software applications are just the tools needed to perform the operation.

Fixed Fee Web Designs
Web designer are hired for a fixed fee to develop and deliver a complete web site based on the proposed service agreement. Maintenance contracts are then put in place for any changes that are needed at the request of the company. An undermining condition could result from this type of termed contract. A web designer is typically hired to construct a graphical web page based on what the company feels their customers are looking for. There is a critical missing link between the company's web representative for approval and the web designer. We believe that this is where the full time web property manager should be placed. The web manager should take on the responsibilities to validate expenses against the company goals within the internet applications. Other responsibilities would include fulfilling the web design production, programming, intranet applications, internet marketing, social media, ppc, seo, multimedia and so on. A web designer will generally not include a web site architecture plan or define a detail online business strategy, conduct competitive intelligent analysis and or design around web user responses nor will this contract allow a web designer to conduct user behavior studies which allows for compounded incremental increases in user actions. Also defining what kinds of software as a service programs should or could be used or combined with the web site. The company representative may not be able to direct these web responsibilities effectively due to lack of time and experience. This can also cause issues in the web site production process. Which can cause delays and extra costs.

Web Users Rights
Lets not forget your general audience they have a stake in this matter and their votes count. It is a common practice for the approval process to escalate upward as the decisions for usability become more difficult. This also has an undermining effect in that it becomes the HIghest Paid Persons Opion or as some internet gurus like to put it "The Hippo Effect" A website in most cases should not be a push technology device but rather a pull technology device. The web users are volunteering to come to the site and shouldn't be pushed on and told what to do. Sorry we mean no disrespect to the "Hippo's" out there, but this is one of the most dynamic parts of the web design process because your user have a voice and the company should be listening with both ears. They expect to have a one on one conversation with your company. How well does your web site rank in customer satisfactions? Is it comparable to the company as a whole?

What you don't know can still hurt
Throughout this writing we have touched on points that unknowingly can undermine a web site. What all of these examples have in common is that from a low altitude the action seem okay and are even logical in respect to the operations, but as we look into these issues from a higher altitude we start to gain a different level of appreciation. We actual like to call this what you don't don't know can still hurt. Because You know what you know which is good. You even know what you don't know which is okay because you have at your will the ability to go out learn what you need to know. What can kill your opportunity is what you don't don't know because you have no idea that you don't know it. if your not taking advantage of the internet technologies and best practices within the companies web site construction and operational management. You are basically leaving cash on a table for others to grab and the worst part is you don't even know it's happening. What this boils down to is basically experience. We know of these issues because we have seen it in action and have identified the underlying problems and are working toward resolution. We believe that the talents and experiences of people hold the highest value our company has to offer.

Strategic Web Design
Summernet's strategic web design is the practice of developing and managing web site properties with very specific objectives. Objectives that when tied together with company goals and when the target web users interacts with the web site creates an actionable event. This actionable event can then be measured for both returns on investment and tested for improved responses. One of the biggest differences between fixed fee web designs and strategic web design is that strategic web design requires an on going effort. It requires people to think and resolve problems and to identify what's working and even what's not. For large companies this is how they maximize profits and can hire full time web managers to review analytics and staff full time designer, optimizer and marketers this leave a large competitive disadvantage for companies that can not. Our service model allows for the integration of having the benefits of a full time web property manager. This allows the smaller understaffed companies to participate in maximizing profits like the larger companies.

Strategic web design is all about the real business functions and goals of the company and developing ways to incorporate them into the companies web site. Being proactive in thinking Our company is not interested in just building web pages or having a one time spend to produce a web presents. We feel that this is a short term value and will not produce the intended results in the long term. There are two design principles described here. One based on revolutionary changes and one based on evolutionary changes. Revolutionary changes are done for a quick turn of events and evolutionary changes are small changes over time improving on the development over time. We believe that evolutionary changes will have a greater return and can be better monitored for performance. Our company wants to provide web design management solutions that can service common goals like attracting a bigger market share to the site and converting web users into valued customers. Where else can you gain the expertise in management and not have to pay the cost of full time positions.